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Liraz Margalit

Liraz Margalit, PhD, is a Web psychologist at ClickTale, a company that provides website optimization software and consulting. She analyzes online consumer behavior from a psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. Liraz writes ongoing blog for Psychology Today named “Behind Online Behavior.” She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government – IDC (Herzlia), where she is a lecturer.

    Who Moved My (Virtual) Cheese?

    • Customer Experience, Design, Design Theory, Flow and Immersion, Interaction Design, Interface and Navigation Design, Product design, Prototypes, Psychology and Human Behavior, Technology, UX Education, Visual Design, Web

    Human beings are creatures of habit, and once we have a model for how a certain space should look in our head, finding that model flipped on its head can disorient us.

    Article by Liraz Margalit
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    7 min read
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    The Environmental Cues that Affect our Online Decisions

    • Analytics and Tracking, Consumer products, Content and Copy, Content Strategy, Decision Architecture, Design Tools and Software, E-commerce, Flow and Immersion, Form design, Heuristics, Information Design and Architecture, Interface and Navigation Design, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Visual Design

    Users assess the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.

    Article by Liraz Margalit
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    6 min read
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    Designing for Different Online Personality Types

    • Business Value and ROI, Consumer products, Customer Experience, Design, E-commerce, Emotion, Form design, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Psychology and Human Behavior, Strategy, Technology, Visual Design

    As the buying process moves online, smart businesses are adapting and realizing the necessity of reading and responding to the digital body language of their prospects.

    Article by Liraz Margalit
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    7 min read
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