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Leah Acosta

Leah Acosta has been a UX Researcher in big tech since 2015. She specializes in zero-to-one product innovation in social media. Aside from research, Leah is passionate about health & fitness, true crime and travel.

Quantitative Concept Testing

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

How We Bring Users Into Product Decisions Before We Even Start Designing

Article by Leah Acosta
IDEAS IN BRIEF
Quantitative Concept Testing
  • Quantitative concept testing helps ensure that the user voice influences which ideas are developed into testable products what is best for narrowing down the best executions of an idea in the next stage.
  • According to Leah Acosta, quantitative concept testing has two goals:
    1. Identify the most promising concepts for further development from the participants’ perspective, and order them in a ranked list.
    2. Understand the strengths and weaknesses of each concept, and pinpoint low-ranking concepts with hidden promise.
  • When planning the quantitative concept test, the following counts:
    • Identifying segments and markets
    • Setting up the MaxDiff
    • Setting up the sequential monadic survey
  • After working through particular points, you’ll be able to identify which ideas are worth pursuing, which need more discussion, and which to dismiss.
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