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Lance Christmann

Head of Experience Design | OneReach.ai

AI researcher, technologist, designer, and innovator. Lance Christmann is the head of experience design at OneReach.ai, where his strong background in interface design and design management, extends the user-centered design approach across all departments. Lance has created  many products and enterprise applications and conversational AI experiences over his career for brands such as  FedEx, Boeing, and the design of the highly acclaimed eBay Desktop application which won an Abode MAX award. Prior to joining OneReach.ai, Lance served as chief experience strategist at EffectiveUI, a full-service user experience agency acquired by WPP/Ogilvy.  

    Dispelling Some Common Myths About Conversational AI

    • Artificial Intelligence, Automotive, Conversational Design, Customer Experience, Defining AI

    Perhaps an easier way to illustrate what conversational AI is is to clarify what it’s not. Here are myths about conversational AI that you should expel from your mind.

    Article by Lance Christmann
    IDEAS IN BRIEF
    Dispelling Some Common Myths About Conversational AI

    Conversational AI represents a vast, emergent set of technologies obscured by layers of hype and misinformation. Here are some common myths:

    • Conversational AI is just talking to machines. 
    • Business-minded people know enough to pick the best conversational AI platforms
    • Conversational AI is an Add-On. 
    • Pre-trained bots are less work. 
    • You should start big.
    • Automating current workflows is optimal
    • Phones are outdated and irrelevant 
    • You need to hire a conversational AI expert. 
    • You can get to the next level with the system you already have. 
    • There is one platform to rule them all. 
    • This is like any other software buildout. 
    • You can do this alone. 
    • You can upload all your organization’s stored data and proceed to launch
    • Your goal is to mimic humans
    • This stuff is easy

    In reality, successful implementation of conversational AI requires an ecosystem built for hyperautomation, where shared libraries of information and code-free design tools make high-level automation and continual evolution an everyday thing.

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    9 min read

    No More Random Acts of Bot-Building

    • Artificial Intelligence, Content Strategy, Conversational Design, Defining AI, Enterprise Products, Interaction Design, Internal Company Dynamics, Product design, Technology

    To stay competitive, companies need to avoid random acts of technology and adopt a strategy for building an intelligent ecosystem of digital workers.

    Article by Lance Christmann
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    4 min read
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