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Kyra Edeker

Principal UX Designer | projekt202

As principal UX designer for projekt202, Kyra finds joy in taking the initial chaotic soup of requirements, user data, and expectations and distilling it with a goal in mind: to create elegant interfaces and services that makes users’ lives better. Kyra has worked with large companies including PayPal, Motorola, Microsoft, and Charles Schwab, as well as startups, non-profits and universities. With all of them she has found that user research makes a positive difference in how teams work together to make successful products.

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
Share:Love, Hate, and Empathy: Why We Still Need Personas
6 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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