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Home ›› Archives for Kristine Kalnina

Kristine Kalnina

Senior User Experience Researcher | Oracle

I am a user-centric, empathetic and curious mixed methods user researcher with a deep interest in Human-AI interaction and a passion for data, AIX and MLUX. Previously conducting user research as part of my product manager career, now immersed fully in a user experience research and behaviour analysis roles where I build products that matter.

My approach is pragmatic, guided by data and a passion for user-centricity. Experienced in both quantitative and qualitative research methodologies, I strive to deliver actionable insights and help teams interpret their user needs. Originally transitioned my career into a research role out of necessity, now I am in love with the role and enjoy helping teams build better products.

I’m keen to form and design emotionally authentic relationships between humans and the technology of tomorrow.

My opinions are my own and do not necessarily reflect the views of the corporation(s) I choose to work for.

Finding a balance between UX and SEO

  • Customer Experience, Search, SEO, and SEM

SEO or search engine optimisation is all about optimising a page and making it easier for the search engine to recognise and appropriately position the page. UX or user experience is all about providing every page visitor with good content and an excellent overall experience. SEO is about making things simpler for the machine, while UX focuses on making things simpler for human readers.

Article by Kristine Kalnina
IDEAS IN BRIEF
Finding a balance between UX and SEO
  • SEO and UX design might look like contrasting fields. However, it’s crucial to find the right balance between the two to stand out.
  • SEO attracts people to the website and helps branding. UX focuses on end-users’ interaction with the brand and aims at retaining them.
  • Some tips include moderating the content length, investing in keywords research, optimizing websites for mobile devices, paying attention to page speed and site navigation.
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Frame balance between UX and SEO
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