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Keren Ruth Wong

As part of IDEO’s Design for Play team — the consulting arm of IDEO’s 20+ year old toy invention studio — Keren supports partners to connect the dots in applying the principles of Play not only to kids and toys, but also to today’s toughest challenges, from finance to health, mobility, education, and more.  Prior to IDEO, she launched two organizations in the education sector, collaborating with education bureaus, principals, teachers, parents and students across Greater China and the U.S. to innovate on approaches to building English literacy. She is an alum of World Economic Forum Global Shapers Community (2014-2019). She holds a B.S. in Biology & Society and a minor in Education from Cornell University and an M.P.A. from Tsinghua University where she was a Beijing Government Scholar with a focus on Urbanization.

Article by Keren Ruth Wong
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
Share:The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
4 min read

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