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Kasey Klimes

Kasey Klimes is the founder of Rhizome R&D, a design research and strategy consultancy that supports early-stage ventures as they navigate complex and ambiguous problem spaces. At Google, Kasey led design research for the first world-scale augmented reality experiences in Google Maps, which were listed among Time Magazine’s Best Inventions of 2021. As a city planner and data scientist at Gehl, he led urban transformations in cities around the world and architected the world’s largest public life database. He has since advised industry-leading venture studios, world-class medical research institutions, national digital news media organizations, and numerous startups. Kasey holds a Masters in City Planning from UC Berkeley and a B.A. in political science.

Market applications on the long-tail of user needs

Article by Kasey Klimes
When to Design for Emergence
  • The author uncovers a very different paradigm for thinking about the way we design products, tools, and services call this paradigm design for emergence.
  • The author describes how the following helps put us this future in the context:
    • High Modern Design
    • User-Centered Design
  • In design for emergence, the designer assumes that the end-user holds relevant knowledge and gives them extensive control over the design.
  • A useful boundary can be drawn around design for emergence with the following criteria:
    1. The designer can be meaningfully surprised by what the end-user creates with their tool.
    2. The end-user can integrate their local or contextual knowledge into their application of the tool.
    3. The end-user doesn’t need technical knowledge or training to create a valuable application of the tool.
  • The author names the best examples of design for emergence and how they’ve won robust user bases by supporting a broad swath of long-tail user needs.
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10 min read

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