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Jonathan Ng

Partner | COMMON

Jonathan is the Founder of Common – A Strategic Design Firm. His last 17 years in the design industry was spent conceptualising and launching innovative products and service experiences for some of the world’s most renowned brands. He is an entrepreneur, an intrapreneur, and a design educator. Jonathan’s work has been recognized in major awards shows including Cannes, D&AD, Spikes Asia, OneShow, FWA, The Webbys and The Effies.

Design Killer, Killer Design

  • Behavioral Science, Design, Emotion, Empathy, Internal Company Dynamics

Questions to get the most value out of your internal or external design teams.

Article by Jonathan Ng
IDEAS IN BRIEF
Design Killer, Killer Design
  • Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
  • 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?

Read the full article to learn a helpful method for and some key ingredients for design critiques.

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