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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Joe Smiley

UX Magazine Fellow
Joe Smiley

Joe Smiley is a respected design leader who has developed innovative experiences for over 20 years for many Fortune 500 companies - including Activision Blizzard, E*TRADE, PwC, Marriott, AOL, Disney, FedEx, and others - as well as numerous government agencies and nonprofits. He is currently the Head of Ecommerce design for Blizzard Entertainment, where he leads the development of world class experiences for gamers. Additionally, he is a successful entrepreneur who co-founded and ran multiple tech startups. He is also a speaker and published author, and he recently served as a judge for the MIT $100k challenge. He holds an MBA from the University of Virginia Darden Graduate School of Business, and a B.A. in Design from Virginia Tech. His ideas on utilizing design for disruptive innovation can be followed on DSRUPTR.com.

Contributions to UXM

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Class of 2021

5 Reasons Why Designing Simple Experiences is Psychologically Impossible