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Jesse Zolna

Jesse Zolna is currently Manager of User Research at BN.com in NYC. He has a Ph.D. in Engineering Psychology, aka Human Factors or Human-Computer Interaction, earned at Georgia Institute of Technology. Since 1999, he has conducted Qualitative and Quantitative research to improve consumer packaged goods, web sites, software, and hardware devices. Jesse is constantly seeking to develop new and innovative ways to uncover user needs, behaviors, and attitudes so that he can advise product designers about effective ways to improve user experiences.

Eye Tracking and Web Usability: A Good Fit?

Eye tracking, Research Methods and Techniques, Usability

A look at the science and value behind eye tracking usability studies.

Article by Jesse Zolna, Nicholas Gould

April 2, 2010

18 min read

Jesse Zolna

Eye Tracking and Web Usability: A Good Fit?

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