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Jennifer Taurel

Senior Product Marketing Manager | Vonage

Jennifer Taurel is a Senior Partner Marketing Manager on the Vonage API Marketing Team, supporting global partners, with a focus in the Americas region. Prior to Vonage, Jennifer has led Field and Trade Marketing teams and initiatives for Alcatel (a TCL Communications brand) with different carriers in the region. Originally from Venezuela, Jennifer earned a Bachelor degree in Communications from Tulane University in New Orleans, LA and now resides in Miami, FL.

The Death of Traditional IVR Technology

  • Conversational Design, iPhone, Voice & Natural Language

Ideas from Vonage: How to leverage technology to create impressive IVR experiences

Article by Jennifer Taurel
IDEAS IN BRIEF
The Death of Traditional IVR Technology
  • Traditional IVR technologies often provide bad experiences – research from Vonage shows that the majority of people report having a bad experience with IVRs (Interactive Voice Response)
  • Companies are compromising on good UX because the voice technologies they’re using are outdated and hard to change
  • Vonage has partnered with OneReach.ai to quickly create impressive IVR experiences that focus on UX, and it takes days and weeks to build rather than months and years
  • Read the full article and watch the video for inspiration on voice UX from an insurance use case
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