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Jay Selway

Director of Experience Design | RP3 Agency

At RP3 Agency, Jay is responsible for ownership of the customer experience in the cross channel environment. From strategy, through execution and development, he focuses on empathy for the end user through data analysis, research, testing, and brand experience mapping. He appreciates that, from top to bottom, RP3 is dedicated to great work. The M&Ms and beer are nice, too. You can follow him on Twitter @jayselway.

The Complexity of Simplicity

  • Business Value and ROI, Consumer products, Customer Experience, Decision Architecture, Design, Information Design and Architecture, iPhone, Product design, Project Management, Prototypes, Requirements and Specifications, Simplicity, Usability, User Acceptance Testing, Vendor-Client Relationships, Working With Stakeholders

Keeping user-centered designs simple can be extraordinarily complicated, so staying focused is key.

Article by Jay Selway
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5 min read
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