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Jan Moorman

Principal UX Design Researcher | projekt202

As principal design researcher for projekt202, Jan is responsible for both generative and evaluative user research. Figuring out how to answer design questions demands creativity and willingness to experiment with methods. Her passion for research lies in her fundamental belief that design research can lead to nonobvious insights. She pulls ideas from a diverse set of experiences and industries. Her background and work experience wander from science to art and back. She holds degrees in Fine Art and Computer Science. She has worked in analytical chemistry, software architecture, scientific visualization, performance support and interface design. She believes that the skill of research cannot be completely learned from textbooks and is excited about having the opportunity to mentor and coach students at Austin Center for Design.

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Share:Love, Hate, and Empathy: Why We Still Need Personas
6 min read
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Devised in the 1980s, the Kano Model proves itself an invaluable tool for modern research, when leveraged properly.

Share:Leveraging the Kano Model for Optimal Results
11 min read
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