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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan ← Latest
Fellows › Jakob Nielsen
Contributing Author

Jakob Nielsen

UX Magazine Fellow
Jakob Nielsen

Jakob Nielsen, Ph.D., is a cofounder of Nielsen Norman Group and the founder of the discount usability movement for fast and cheap iterative design, including the heuristic evaluation and the 10 usability heuristics. He was named “the king of usability” by Internet Magazine, “the guru of Web page usability" by The New York Times, and “the next best thing to a true time machine” by USA Today. Nielsen formulated the eponymous Jakob’s Law of the Internet User Experience. Prior to starting NN/g, Dr. Nielsen was a Sun Microsystems Distinguished Engineer and a Member of Research Staff at Bell Communications Research, the branch of Bell Labs owned by the Regional Bell Operating Companies. He is the author of 8 books, including Designing Web Usability: The Practice of Simplicity, Usability Engineering, and Multimedia and Hypertext: The Internet and Beyond. Dr. Nielsen holds 79 United States patents, mainly on ways of making the Internet easier to use. Full bio: https://www.nngroup.com/people/jakob-nielsen/

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025