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Jakob Nielsen

Jakob Nielsen, Ph.D., is a cofounder of Nielsen Norman Group and the founder of the discount usability movement for fast and cheap iterative design, including the heuristic evaluation and the 10 usability heuristics. He was named “the king of usability” by Internet Magazine, “the guru of Web page usability” by The New York Times, and “the next best thing to a true time machine” by USA Today. Nielsen formulated the eponymous Jakob’s Law of the Internet User Experience. Prior to starting NN/g, Dr. Nielsen was a Sun Microsystems Distinguished Engineer and a Member of Research Staff at Bell Communications Research, the branch of Bell Labs owned by the Regional Bell Operating Companies. He is the author of 8 books, including Designing Web Usability: The Practice of Simplicity, Usability Engineering, and Multimedia and Hypertext: The Internet and Beyond. Dr. Nielsen holds 79 United States patents, mainly on ways of making the Internet easier to use. Full bio: https://www.nngroup.com/people/jakob-nielsen/

ChatGPT Lifts Business Professionals’ Productivity and Improves Work Quality

  • Artificial Intelligence, Content and Copy, Contextual User Studies, Personal and Professional Development, Technology for the Common Good, UX Magazine

In a study of business professionals using ChatGPT to write business documents, task time decreased, while rated quality improved substantially.

Article by Jakob Nielsen
IDEAS IN BRIEF
ChatGPT Lifts Business Professionals’ Productivity and Improves Work Quality
  • The article discusses the accuracy and reliability concerns raised by the introduction of ChatGPT and similar AI tools based on a recent study by Shakked Noy and Whitney Zhang from MIT.
  • While there is a need to ensure the accuracy and reliability of AI-generated output, the study highlights the potential of these tools for enhancing human productivity and quality in professional settings.
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