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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Ignacio Parietti

UX Magazine Fellow
Ignacio Parietti

Hi, I'm Nacho Parietti I help design products that drive behavior at ingeniousbehavior.com. Over the last 8 years, I have designed and optimized products, on adoption and retention, under a behavioral sciences lens. I've learned and evolved some of these applied techniques during my time working for gambling and gaming industries, some from while tens of products for different types of startups, and others while translating research into real products for researchers in leading universities. If you are interested to learn more, go to the behavioral models course or feel free to reach out!

Contributions to UXM

3 pieces
1
Class of 2023

Why Championing Product Design Consultants When I’m the One in Charge of Design?

2
Class of 2023

Design Products That Drive Behaviors: The Role of a Formalized Methodology

3
Class of 2022

Behavioral Design Models — Where should you focus your MVP design?