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Fergie Leung

Product Strategist & Experience Designer | PwC

Fergie is an innovation strategist and venture designer. She focuses on commercializing human-centered innovation and reducing risks in new product development. She’s currently building AI/ML and FinTech products at PwC Labs. Her expertise include new product development, human-centered design, UX, agile project management, product marketing, and product innovation strategy.

Demystifying Venture Designer

  • Product design, Strategy, Usability

Skills you need to become a venture designer, and beyond.

Article by Fergie Leung
IDEAS IN BRIEF
Demystifying Venture Designer
  • Venture design goes beyond UX to turn an idea into a product by applying the venture development process and minimizing business risks
  • The venture design framework consists of 7 phases to help focus on product design and scale
  • Venture designers’ job is not only about optimizing UX, but also maximizing the total value delivered. That’s why a venture designer has to develop a broad range of skills.

Read the full article to get more perspective on what venture design is from a venture designer.

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