Catriona Campbell

Client Technology & Innovation Officer for EY's in UK and Ireland and founder of the London-based experience design firm Seren, which was acquired by Ernst & Young in 2015. With a newfound interest in Artificial Intelligence (AI), Catriona now divides her free time between family and working on her debut book, which looks at lessons from history and the fictional futures of sci-fi to develop a “future-back” approach to Artificial Intelligence problem-solving, with the aim of securing a healthy, human-centred relationship with AI. Learn more at her website - https://.catrionacampbell.com/.