Guest of the Practice · Contributing Author

Cassie Kozyrkov

Google's First Chief Decision Scientist

Cassie Kozyrkov, Chief Decision Scientist at Google, pioneered Decision Intelligence at the company, guiding AI strategy and data-driven organizational development. With a vast background in consulting, data science, and academia, she's trained over 20,000 Googlers in data-driven decisions and AI, impacting 500+ projects. A prominent keynote speaker and influential writer, Cassie's insights have reached millions and earned her recognition as a LinkedIn Top Voice for 3 years and a #1 AI writer on Medium for 5 years.

On Invisible Machines

1 episode

S7 Ep. 7 · Invisible Machines

Crisis Is Your Opening

Most organizations treat crisis as a failure state. Marina Nitze treats it as a window. The five indicators that distinguish a useful crisis from chronic dysfunction—and the toolkit for standing up a crisis engineering center in hours, not weeks.

◆ Open the ideation

Contributions to UXM

2 pieces

Book Excerpt · Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis

Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster

The Useful Crisis

S7 Ep. 4 · 7 pieces · April 2025