Ben is Content Strategy Lead and UX Strategist at Proximity BBDO in Melbourne, Australia. He's previously worked for TBWA/DAN and DTDigital on clients as diverse as McCain, Qantas, American Express, and Honda. Ben also works with ClickFork, a startup that brings great online experiences to the restaurant industry. Outside of that, he's written for The Guardian, Thought Catalog, B&T and a few others. Check out some of his stuff at benbn.me.
Effective writing for UX projects often requires copy that guides users discretely and then disappears into the background—here are five guidelines to get you there.
