The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
The author suggests the following steps for designing a chatbot personality:
Start with the chatbot’s role
Flesh out the job description
Select your chatbot’s gender
Select your chatbot’s age
Create a thumbnail biography
Give your chatbot a name
Visualize your chatbot
Bring it to life!
Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.