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Anni Leppanen

Anni Leppanen works as Lead service designer and design team lead at Strategy Department of City of Helsinki in Finland.

Is delivery really more important than strategy? And what if “strategy is delivery”? Here is what we’re about to find out. 

Strategy is Delivery. What I Learned About Designing Digital Services Last Year.
  • The article covers the following questions:
    1. Why delivery is so important?
    2. Why product thinking is not the enemy of service design?
    3. How can agile help service design?
  • The author unpacks her key learnings from the past year:
    • Nothing is more important than delivery, not even strategy.
    • Build product-first in order to design for end-to-end services.
    • Service design is bad at implementation, agile will help remedy it.
    • Support the growth of Product Owners and get your MVP definitions right.
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13 min read
Strategy is delivery. What I learned about designing digital services last year

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