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Andy Budd

Andy is a Design Leader turned investor, advisor, and coach. He is a Venture Partner at Seedcamp, one of the top-ranked seed funds in Europe. He has written “The Growth Equation” to help startups land their first million in revenue and reach Product Market Fit. A product person at heart, Andy previously founded Clearleft (the first UX agency in the UK), Leading Design, and UX London. He is a founding member of the Adobe Design Circle and has appeared on both the Wired 100 and BIMA 100 lists. Andy once worked as a shark diver and has been recently qualified as a pilot.

The Historical Context of UX, UI, and Product Design

  • Design Career, Design History, Design Thinking, Human-Computer Interaction, Information Architecture, Job Titles in Design, Product Design, UI Design, User-Centered Design, UX Design

In an industry where clarity is key, why can’t we agree on the language to define what we do? Dive into the evolution of UX, UI, and Product Design — from pioneering generalists of the early web to today’s specialized roles — and discover how our industry’s struggle with terminology may be holding us back.

Article by Andy Budd
IDEAS IN BRIEF
The Historical Context of UX, UI, and Product Design
  • This article delves into the historical evolution of UX, UI, and Product Design, tracing their journey from the early days of web design to modern hybrid roles.
  • It examines how the industry’s struggle with clear terminology has impacted its growth, potentially ceding authority to other professions like project management.
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5 min read

Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry!

  • Design Models, Design Standards, Design Strategy, Design Thinking, Industry Trends, Innovation, UX Design

The article discusses how we use maturity models in design and argues that “immaturity” frequently reflects smart strategic choices. Instead of trying to reach ideal standards, we should focus on how design aligns with business objectives.

Article by Andy Budd
IDEAS IN BRIEF
Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry!
  • The article questions how mature a design is. It states It states that some strategic decisions are called immature.
  • The piece uses budget airlines and luxury carriers as examples. These examples demonstrate that design decisions are based on business strategies, rather than universal standards.
  • The article says we should judge design based on how well it matches business goals, not by strict rules.
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3 min read

The Future of Design: How AI Is Shifting Designers from Makers to Curators

  • Artificial Intelligence, Creativity, Curatorial Design, Design, Design Ethics, Design Evolution, Design Systems, Design Thinking, Designer Roles, Future of Design, Generative AI, Technology, User-Centered Design

AI is reshaping the role of designers, shifting them from creators to curators. This article explores how AI tools are changing design workflows, allowing designers to focus more on strategy and user experience. Discover how this shift is revolutionizing the design process and the future of creative work.

Article by Andy Budd
IDEAS IN BRIEF
The Future of Design: How AI Is Shifting Designers from Makers to Curators
  • This article examines how AI is transforming the role of designers, shifting them from creators to curators.
  • It explores how AI tools are enhancing design processes by automating routine tasks, allowing designers to focus on strategic decision-making and curating user experiences.
  • The piece highlights the growing importance of creativity in managing AI-driven systems and fostering collaboration across teams, ultimately reshaping the future of design work.
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5 min read
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