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Andreas Fachner

Director Brand Strategy | MetaDesign

Andreas is Director Brand Strategy at MetaDesign. Working on next-generation branding solutions for voice and AR interfaces, he strongly believes in bringing strategy and experience design together to create meaningful impact.

Writing Great Experience Principles – 5 Tips

  • Content and Copy, Customer Experience, Interaction Design

Experience Principles are a powerful way to shape and steer a brand’s expression. They allow better, more relevant and coherent experiences along the entire user journey.

Article by Andreas Fachner
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3 min read

Taking Advantage of Extending Reality

  • Accessibility, Augmented Reality, Customer Experience, Design, E-commerce

Since early 2020, companies are looking for alternatives to create experiences digitally to make up for the loss. Augmented&Virtual Reality are in the center of attention

Article by Andreas Fachner
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4 min read

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