Andreas is Director Brand Strategy at MetaDesign. Working on next-generation branding solutions for voice and AR interfaces, he strongly believes in bringing strategy and experience design together to create meaningful impact.
Since early 2020, companies are looking for alternatives to create experiences digitally to make up for the loss. Augmented&Virtual Reality are in the center of attention
Experience Principles are a powerful way to shape and steer a brand’s expression. They allow better, more relevant and coherent experiences along the entire user journey.
