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Amy Cueva

Amy Cueva is Founder, Chief Experience Officer and healthcare principal at Mad*Pow. Amy’s passion for human-centered design has been demonstrated repeatedly in her work for clients like New England Journal of Medicine, Google, Aetna, Fidelity and McKesson. Leading a team of equally fired-up designers, Amy has created strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for Mad*Pow’s clients.

As the field of experience design continues to mature, enhanced research techniques and new tactics for measuring emotional response will help us improve users’ lives.

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