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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan ← Latest
Fellows › Amy Cueva
Contributing Author

Amy Cueva

Mad Pow
Amy Cueva

Amy Cueva is Founder, Chief Experience Officer, and healthcare principal at Mad*Pow. She partners with clients like New England Journal of Medicine, Google, Aetna, Fidelity, and Monster to create strong multi-channel experience strategies, intuitive digital experiences, and streamlined processes. She built Mad*Pow's user-centered design methodology as the vehicle to synergize business goals, customer needs, and technology requirements. She formed the Healthcare UX group on LinkedIn bringing together those invested in the design of healthcare experiences to discuss best practices, trends, challenges, and the creation of standards. She presented at last year’s HIMSS virtual conference and the 5th Annual World Healthcare Innovation & Technology Congress (WHIT5.0), and will be presenting at the 2010 IA Summit and the UPA International Conference. She is the secretary and one of the charter members of the NH UPA and was selected as one of Mass High Tech's Women to Watch in 2009.

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025