Adam Ferns has over 15 years experience in digital media. Founder of London multimedia studio Rare Sense, he cut his teeth on e-learning, web and interactive design going on to team up with London startup FXpansion designing award-winning music production software.
Since relocating to Melbourne seven years ago, he has worked as art director, digital designer, and UX designer for a colourful array of high-end clients. With a great love of the arts, nature, and emerging technologies Adam is most interested in the intersection of these three fields, and their ability to shape society for the better.