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Adam Ferns

Adam Ferns has over 15 years experience in digital media. Founder of London multimedia studio Rare Sense, he cut his teeth on e-learning, web and interactive design going on to team up with London startup FXpansion designing award-winning music production software.

Since relocating to Melbourne seven years ago, he has worked as art director, digital designer, and UX designer for a colourful array of high-end clients. With a great love of the arts, nature, and emerging technologies Adam is most interested in the intersection of these three fields, and their ability to shape society for the better.

How will augmented virtual reality force us to rethink the way we browse and consume information on the Internet?

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