Article No :241 | January 9, 2008 | by Alex Schleifer

Xerox just unveiled its new very web2.0 brand. Not sure I’m all that impressed with the logo overall but I do like the text treatment which kind of reminds me of the Kodak upgrade. It does come across more welcoming and current but I’m not sure the whole ‘x’ in a sphere thing is either clever or distinctive enough.