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Home ›› Short News ›› Xerox unveils new brand

Xerox unveils new brand

by Alex Schleifer
1 min read
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Xerox just unveiled its new very web2.0 brand. Not sure I’m all that impressed with the logo overall but I do like the text treatment which kind of reminds me of the Kodak upgrade. It does come across more welcoming and current but I’m not sure the whole ‘x’ in a sphere thing is either clever or distinctive enough.

Xerox just unveiled its new very web2.0 brand. Not sure I’m all that impressed with the logo overall but I do like the text treatment which kind of reminds me of the Kodak upgrade. It does come across more welcoming and current but I’m not sure the whole ‘x’ in a sphere thing is either clever or distinctive enough.

post authorAlex Schleifer

Alex Schleifer
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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