The new London 2012 logo looks like a Wham! album cover, the presentation video looks like Queen’s A Kind of Magic video. The rebranding could have included changing 2012 to 1986. To be fair, the brand has plenty of time to grow on us in 5 years — that’s if it survives this long, the press has been universally pretty negative.
London 2012 brand video
Article No :195 | June 5, 2007 | by Alex Schleifer