Jakob Nielsen posted an interesting article on expanding the reach of good usability:

Summary: Usability is like cooking: everybody needs the results, anybody can do it reasonably well with a bit of training, and yet it takes a master to produce a gourmet outcome.
One of the discount usability movement's basic tenets is that we need a drastic expansion in the amount of usability work done in the world, and to make this happen we need more people to take on usability assignments.

Read the rest here.