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- Intentional Environments: Designing a Culture of Co-Creation
What is an environment ? Surprisingly, that seemingly simple question can be very difficult to answer, because environments are complicated . They are made up of all kinds of variables, physical and intangible, that affect how we feel, how we act, ...
Article - Teresa Brazen - October 24, 2011 - 0 comments
- Marketing Procurement Day @ BP presented by A+E Networks
This ANA members only conference will focus on the value and positive contributions of marketing procurement. It will feature perspective not only from procurement leaders, but also from client marketing and external agencies. The ...
Event - Alex Laven - September 13, 2011 - 0 comments
- Stupid, Stupid Client
I was speaking with an interaction designer at Thinktiv the other day. He'd been managing a particular client engagement , and was remarking on the inability of that particular client to remember a design decision from day to day. He wasn't compl ...
Article - Jon Kolko - September 01, 2011 - 15 comments
- Where Do Good UX Ideas Come From?
Many companies struggle with the question of whether to develop UX strategy , research , and design capabilities internally, or to engage external UX firms as-needed when projects arise. Companies must forecast their need for these services on ...
Article - Nick Gould - August 25, 2011 - 10 comments
- What's in a Name?
Every discipline has its own names, lingo, and jargon to talk about what they do and how they do it. The world of UX has its own jargon too, but a complicating factor is that UX professionals come from such different backgrounds that our jargon often do ...
Article - Susan Weinschenk - July 27, 2010 - 9 comments
- 12 Breeds of Client
12 breeds of client and how to work with them. Title says it all. Great article. Article No: 153 Authors: ...
Article - Howard Mann - April 14, 2007 - 0 comments
- 10 Perfect Touch Points
Customer touch points. It is a concept that is often mentioned but rarely focused on as an opportuinity for persistent innovation and impact. Trying to consider the big question of “How do I improve our customer service/experience” winds up be ...
Article - Howard Mann - January 17, 2006 - 2 comments
- It's All Unimportant Until It's You
I Met with a client a while back and got into a debate about what it was like to be a client of their firm. As I kept banging my head up against their story , I persuaded them to humor me and try something new…. I asked the President of the company ...
Article - Howard Mann - December 22, 2005 - 7 comments
- Old joke speaks volumes
John arrives at the Pearly Gates. St. Peter tells John that he has the unique opportunity to take a look around at Heaven AND Hell and decide where he wants to spend eternity. John takes a little stroll around Heaven. Nice puffy clouds, people hanging aro ...
Article - Howard Mann - December 15, 2005 - 12 comments
- Buy The Premise, Buy The Bit
The late, great Johnny Carson once said about comedy… “If you buy the premise..you buy the bit.” It seems to me that when you DIG (sorry) all the way down, so much of the discussion on sales, marketing, buzz, tipping points, etc.. come ...
Article - Howard Mann - December 12, 2005 - 1 comment