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- Customers First
Title 2: The Role of UX in Interactive Customer Experience Management Here's a horror story that's sure to scare the pants off most business executives: I recently spen ...
Article - David Nickelson - March 28, 2011 - 8 comments - 0 attachments
- Share the Sandbox
Title 2: UX Can’t Own Customer Experience In my previous UX Mag article , I asked the UX community to start thinking about integrated experiences across physical and ...
Article - Samantha Starmer - February 23, 2011 - 11 comments - 0 attachments
- Internet Package Design
When users shop online , they use their basic store shopping experience as a frame of reference. They expect an easy and enjoyable process comparable to their in-store shopping experience. But instead, store shelves become visual grids of rows and co ...
Article - Tammy Guy - February 16, 2011 - 5 comments - 0 attachments
- A Designer and a Marketer Walk Into a Bar...
We're consumers in a media-driven world. And, as such, we've grown used to product placement, telemarketing, "advertorials," and celebrity endorsements. We like football, but we love Super Bowl ads. And we know there's no shame in choking up over a cr ...
Article - Megan Grocki - February 10, 2011 - 10 comments - 0 attachments
- Making User and Customer Experience a Business Competency
UX Magazine sat down with Harley Manning , Vice President, Research Director for Customer Experince at Forrester Research at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leader ...
Article - Harley Manning, Forrester Research - December 14, 2010 - 6 comments - 0 attachments
- The Importance of Designing an Experience Culture
There is no shortage of stories about business missteps in today's digital and social media realms. As brands try to invite customers into their processes and provide greater transparency Into their worlds, stories like Nestlé's disastrous Facebook cu ...
Article - Cynthia Thomas - December 20, 2010 - 11 comments - 0 attachments
- Customer Experience Nirvana
Title 2: How UX and marketing are set to increasingly collaborate Historically speaking, marketing and UX have been either somewhat at odds or simply unconcerned with e ...
Article - David Moskovic - December 01, 2010 - 15 comments - 0 attachments
- How UX Can Drive Sales in Mobile Apps
This is an interview with Jeff Powers and Vikas Reddy, the founders of Occipital and creators of the popular iPhone app, RedLaser . We became interested in their story when we learned the differentiating factor between a somewhat unsuccessful f ...
Article - Jeffrey Powers, Vikas Reddy, Jeremy Olson - May 10, 2010 - 5 comments - 0 attachments
- What Magic Can Teach Us About Empathy in UX
Great presentation by magician Jamy Ian Swiss , who explains concepts like mental models and storytelling by equating software to magic . Jamy Ian Swiss at Gel 2009 from Gel Conference . Jamy Ian Swiss calls himself an ...
Article - Lukas Mathis - February 19, 2010 - 6 comments - 0 attachments
- Balancing Brands Online: Entertainment Case Study
Website designers face issues of prioritization all the time: which type of site content is most important? What should a site's navigational order be? Wear the black t-shirt today, or save it till Friday? In designing for entertainment companies, t ...
Article - Guild Copeland - February 09, 2010 - 1 comment - 0 attachments