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- Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswe ...
Resource - Charlene Li, Josh Bernoff - January 05, 2012 - 0 comments - 0 attachments
- Grouped: How small groups of friends are the key to influence on the social web
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create busi ...
Resource - Paul Adams - December 28, 2011 - 0 comments - 0 attachments
- Desire Is A Universal Language
No matter how motivated we are or how much effort we invest in our work, it doesn't change the fact that we devote a sizable chunk of our careers to working on brands no one truly cares about. In the 25 years that I’ve worked as a designer, brand consul ...
Article - Nathan Hendricks - January 03, 2012 - 2 comments - 0 attachments
- The Evolution of Fail Pets
Title 2: Strategic Whimsy and Brand Awareness in Error Messages Traditional usability guidelines propose that error messages should be rationally informative. H ...
Article - Sean Rintel - November 02, 2011 - 7 comments - 0 attachments
- Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics
This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements ...
Resource - Catherine Juon, Catherine Buerkle, Dunrie Greiling - December 31, 1969 - 1 comment - 0 attachments
- The Elements of User Experience: User-Centered Design for the Web and Beyond (2nd Edition)
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expande ...
Resource - Jesse James Garrett - December 26, 2010 - 0 comments - 0 attachments
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industri ...
Resource - W. Chan Kim - February 02, 2005 - 0 comments - 0 attachments
- Forrester's Business Process Forum 2011
Today’s business executives have sky-high expectations of Business Process (BP) Professionals. Not only must BP pros deliver process improvement breakthroughs across the organization, but they’re also instrumental in driving transformation ini ...
Event - Alex Laven - September 15, 2011 - 0 comments - 0 attachments
- MMA Forum London
This year’s MMA Forum in London on 4-5 October, 2011 will bring together leading marketers from across the world to share their experiences, challenges, learnings and successes in the mobile channel. The speaker lineup includes the largest ...
Event - Alex Laven - September 14, 2011 - 0 comments - 0 attachments
- MMA Forum Los Angeles
The 2010 MMA Forum, Los Angeles gives you the opportunity to hear directly from the brands and agencies who have made 2010 a break-out year for mobile marketing. As you develop your plans for 2011, now is the time to discover how they achieved that ...
Event - Alex Laven - September 14, 2011 - 0 comments - 0 attachments