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- Landing Page Optimization for More Profitable Experiences
Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...
Article - Chris Goward - March 02, 2012 - 8 comments - 0 attachments
- Conversion Rate Optimization for Cook, an AMEX Travel Representative
Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date: ...
Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments
- Conversion Conference West 2012 San Francisco
Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strat ...
Event - Tiffany Hampton - February 21, 2012 - 0 comments - 0 attachments
- Develop a Successful Conversion Optimization Strategy in 5 Steps - Free Whitepaper
Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to opt ...
Resource - Chris Goward - February 21, 2012 - 0 comments - 0 attachments
- Customer 360 Summit
The Gartner Customer 360 Summit continues to be the must-attend event for CRM professionals focusing on exceeding their business growth objectives by implementing the latest social and mobile strategies and technologies, as well as traditional custom ...
Event - Tiffany Hampton - December 31, 1969 - 0 comments - 0 attachments
- Consumer Goods Sales & Marketing Summit
Marketing in a Digital World: Transforming Consumer Dialogue into Business Opportunities With the continued convergence of business and IT teams, the annual Consumer Goods Sales and Marketing Summit remains committed to providin ...
Event - Tiffany Hampton - December 31, 1969 - 0 comments - 0 attachments
- ad:tech San Francisco
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speaker ...
Event - Tiffany Hampton - December 31, 1969 - 0 comments - 0 attachments
- Brand Summit
As spending continues to shift from traditional to digital, the role of digital to do more of the heavy lifting becomes clearer. The bigger the brand and the higher the cost of a :30 ad for the Big Game, the more crucial the digital play becomes to d ...
Event - Tiffany Hampton - December 31, 1969 - 0 comments - 0 attachments
- Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswe ...
Resource - Charlene Li, Josh Bernoff - January 05, 2012 - 0 comments - 0 attachments
- Grouped: How small groups of friends are the key to influence on the social web
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create busi ...
Resource - Paul Adams - December 28, 2011 - 0 comments - 0 attachments