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Defining and Informing the Complex Field of User Experience (UX)
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
What "location, location, location" is to real estate, "context, context, context" is to user-centered design.
Article - Ron Rogowski, Stephen Powers - March 11, 2013 - 0 Comments
UX Behind the Firewall
Implementing the UX process internally can improve the user interface of a company's applications, improving productivity and morale.
Article - Clive Howard - March 8, 2013 - 4 Comments
POP UX! Lego Teaches us About the Power of Near-Perfect User Experience
Lego toys give users a consistently rewarding experience that stays on-brand no matter how weird building projects get.
Article - Josh Tyson | UX Magazine - February 28, 2013 - 14 Comments
When and Where to “Woohoo”
Crafting compelling and valuable copy requires infusing the brand's voice with a human tone that users respond to.
Article - John Caldwell - February 26, 2013 - 2 Comments
Five User Experience Lessons from Laura Dern
Potent lessons in improving user-centered designs from an unlikely source: Laura Dern.
Article - Steve Tengler - February 22, 2013 - 1 Comments
Love, Hate, and Empathy: Why We Still Need Personas
Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.
Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 Comments
The Customer-Generated Service Revolution
Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.
Article - Joe Macleod - February 15, 2013 - 0 Comments
Improve Your Odds when Hiring for UX
There's no sure thing when hiring for user-centered design roles, but you can take steps to improve your odds of finding a winner.
Article - Greg Zapar - February 14, 2013 - 8 Comments
Putting Your Content to Work: A user-centric approach to evaluation
Taking stock of your content's punch and relevance to users reveals pathways to rewarding interactions.
Article - Lindy Roux - February 14, 2013 - 0 Comments
Sharpening Your Competitive Edge with UX Research
A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.
Article - Rebecca Flavin - February 2, 2013 - 4 Comments