In this intensive, two-day course you will learn from Cooper experts who’ve been coaching companies to deliver better products and services for 20 years. Learn how to diagnose the unique challenges your team or organization is facing and get to the root of the communication roadblocks. Get hands-on experience with communications tools like storytelling to promote big ideas and get buy-in. Use collaborative techniques that help you create an environment that invites participation. Afterwards, you’ll have the ability to guide the creation of products and services that are financially viable, technically feasible, and that your customers love. Most of all you’ll have the skills to become a leader in your organization.
Learn how to design for engagement and deliver more desirable products.
Although the right features and behavior are essential to successful product design, the way they are presented can be just as important. The application of type, color, icons, and other aspects of visual design are critical to product or website usability. Visual design choices are also critical to connecting emotionally with your customers (and to selling more products). Visual interface design combines detailed interaction design, screen layout, and branding to ensure a well-conceived, well-behaved product is also a usable and desirable one.
Who should attend
Designers, developers, usability professionals, brand managers, and anyone else responsible for delivering products that are desirable as well as usable.
Participants will learn to:
- Use research and personas to guide visual choices and drive consensus Identify and use experience attributes to drive engagement.
- Use color, size, and other visual properties to clarify interaction and information Create learnable, memorable icons
- Adapt corporate identity to a product or website Apply visual design principles to multiple platforms
- Develop a comprehensive visual system for consistent, easy application
- Capture work in a comprehensive visual style guide
Graphic design concepts
Establishing visual relationships
Properties and uses of color, type, and other visual elements
Icons Information design
Course binder with hard copies of slides and a variety of useful handouts
Example sections of a visual style guide
Cooper sketchbook and drawing tools