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Liraz Margalit

Liraz Margalit, PhD, is a Web psychologist at ClickTale, a company that provides website optimization software and consulting. She analyzes online consumer behavior from a psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. Liraz writes ongoing blog for Psychology Today named “Behind Online Behavior.” She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government – IDC (Herzlia), where she is a lecturer.

Human beings are creatures of habit, and once we have a model for how a certain space should look in our head, finding that model flipped on its head can disorient us.

Article by Liraz Margalit
Share:Who Moved My (Virtual) Cheese?
7 min read
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Users assess the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.

Article by Liraz Margalit
Share:The Environmental Cues that Affect our Online Decisions
6 min read
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As the buying process moves online, smart businesses are adapting and realizing the necessity of reading and responding to the digital body language of their prospects.

Article by Liraz Margalit
Share:Designing for Different Online Personality Types
7 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

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