As the president of EffectiveUI, Franco listens to how companies like eBay, Ford, Random House, Viacom, GE, Dow Jones and NBC think about the Internet and desktop software, and how innovation can completely change the way they do business. Under Franco’s leadership, EffectiveUI has had the opportunity to deliver groundbreaking applications for Fortune 500 companies. With a focus on elegant interfaces that solve specific business goals and deliver astounding user experiences, Franco is at the forefront of the next generation of applications that engage audiences on the Web, desktop and beyond.