There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem."

Story time.

It's 1959, a time of change. Disney releases their seminal film Sleeping Beauty, Fidel Castro becomes the premier of Cuba, and Eisenhower makes Hawaii an official state. That year, a British industry magnate by the name of Henry Kremer has a vision that leaves a haunting question: Can an airplane fly powered only by the pilot's body power? Like Da Vinci, Kremer believed it was possible and decided to push his dream into reality. He offered the staggering sum of £50,000 for the first person to build a plane that could fly a figure eight around two markers one half-mile apart. Further, he offered £100,000 for the first person to fly across the channel. In modern US dollars, that's the equivalent of \$1.3 million and \$2.5 million. It was the X-Prize of its day.

Paul MacCready holding a "Speed Ring," a device he invented for competitive glider flying.

A decade went by. Dozens of teams tried and failed to build an airplane that could meet the requirements. It looked impossible. Another decade threatened to go by before our hero, MacCready, decided to get involved. He looked at the problem, how the existing solutions failed, and how people iterated their airplanes. He came to the startling realization that people were solving the wrong problem. "The problem is," he said, "that we don't understand the problem."

MacCready's insight was that everyone working on solving human-powered flight would spend upwards of a year building an airplane on conjecture and theory without the grounding of empirical tests. Triumphantly, they'd complete their plane and wheel it out for a test flight. Minutes latter, a years worth of work would smash into the ground. Even in successful flights, a couple hundred meters latter the flight would end with the pilot physically exhausted. With that single new data point, the team would work for another year to rebuild, retest, relearn. Progress was slow for obvious reasons, but that was to be expected in pursuit of such a difficult vision. That's just how it was.

The problem was the problem. Paul realized that what we needed to be solved was not, in fact, human powered flight. That was a red-herring. The problem was the process itself, and along with it the blind pursuit of a goal without a deeper understanding how to tackle deeply difficult challenges. He came up with a new problem that he set out to solve: how can you build a plane that could be rebuilt in hours not months. And he did. He built a plane with Mylar, aluminum tubing, and wire.

The first airplane didn't work. It was too flimsy. But, because the problem he set out to solve was creating a plane he could fix in hours, he was able to quickly iterate. Sometimes he would fly three or four different planes in a single day. The rebuild, retest, relearn cycle went from months and years to hours and days.

Eighteen years had passed since Henry Kremer opened his wallet for his vision. Nobody could turn that vision into an airplane. Paul MacCready got involved and changed the understanding of the problem to be solved. Half a year later later, MacCready's Gossamer Condor flew 2,172 meters to win the prize. A bit over a year after that, the Gossamer Albatross flew across the channel.

What's the take-away? When you are solving a difficult problem re-ask the problem so that your solution helps you learn faster. Find a faster way to fail, recover, and try again. If the problem you are trying to solve involves creating a magnum opus, you are solving the wrong problem.

Thanks to Alan Kay for turning me on to this story.

## Getting started in UX

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## Comments

DICkhead bitch ass mudafuka

What the fuck did you just fucking say about me, you little bitch? I’ll have you know I graduated top of my class in the Navy Seals, and I’ve been involved in numerous secret raids on Al-Quaeda, and I have over 300 confirmed kills. I am trained in gorilla warfare and I’m the top sniper in the entire US armed forces. You are nothing to me but just another target. I will wipe you the fuck out with precision the likes of which has never been seen before on this Earth, mark my fucking words. You think you can get away with saying that shit to me over the Internet? Think again, fucker. As we speak I am contacting my secret network of spies across the USA and your IP is being traced right now so you better prepare for the storm, maggot. The storm that wipes out the pathetic little thing you call your life. You’re fucking dead, kid. I can be anywhere, anytime, and I can kill you in over seven hundred ways, and that’s just with my bare hands. Not only am I extensively trained in unarmed combat, but I have access to the entire arsenal of the United States Marine Corps and I will use it to its full extent to wipe your miserable ass off the face of the continent, you little shit. If only you could have known what unholy retribution your little “clever” comment was about to bring down upon you, maybe you would have held your fucking tongue. But you couldn’t, you didn’t, and now you’re paying the price, you goddamn idiot. I will shit fury all over you and you will drown in it. You’re fucking dead, kiddo.

Wot the fok did ye just say 2 me m8? i dropped out of newcastle primary skool im the sickest bloke ull ever meet & ive nicked ova 300 chocolate globbernaughts frum tha corner shop. im trained in street fitin’ & im the strongest foker in tha entire newcastle gym. yer nothin to me but a cheeky lil bellend w/ a fit mum & fakebling

fuck you

Why do they try? What is the point? Millionare or not, Cthulhu shall claim all once the stars are right

Ia! Ia! Cthulhu Fhtagn! Cthulhu Fhtagn!

Ph'nglui Mglw nafh Cthulhu R'lyeh wgah nagl fhtagn!

I think its cool how it took them such a long time to make but looked so simple. It cost thousands just to fly it just for one person. I think if Paul MacCready never had made these planes i dont think we would have modren day plans. Which would suck because from Ohio to Arizona on a plane it takes only four hours on a plane noow ohio to Arizona driving takes and i've experience it and it is not fun. So thank you Paul MacCready for making these planes which formed into modren day planes. Thanks to you now it doesnt take us forever to go somewhere.

̪͝ḭ̮͢n̹̦̺͍͜v͓̻̘͇͈̞o̧k̞͔͎̼̲̦e̛͈̬̫̜ ̡̲t̹̥͕͚̘͟h̖̪̲̥͞e̷̯͙̲̬̘ ̵̥̲hi̯͙̙̝v̟͇e҉-̀m̪̩i̭͉̰̘̼̣͜ń̜͍d̠̬̞͔̰͇͞  8/1/28 get ready

was that a jojo refecne

What if I told you that I have what may considered to be the rarest pepe of all? After studying pepes for nearly 2 years, I decided it was time to create my own contribution to the world. But if I were to gaze upon my creation, to do so much as sniff at its rarity, it would be tarnished and be "just another pepe". So I had my eyes surgically removed, as well as my nose, ears, tongue, and all of the nerve endings in all of my body. I also took incredible amounts of various hallucinogens to alter my brain state so that I may not imagine what I was about to create.For 30 days, without any senses to guide me, I carved at a large stone with just a butter knife and one of those toothpick things dentists use. Incredible visions of what could be danced in my head for this month, fueled by my LSD IV-drip. When I felt satisfied with whatever I had made, I buried this pepe rock underneath the soil at the hilltop where the Eldest Tree grows. I passed out from exhaustion. Sometime later a druid, come to visit the tree, found me. He used his druidly cunning to restore my senses with bits of rocks and twigs and flowers and the such. I thanked him and asked him to bless the earth where I buried the pepe. He went his way and, after my LSD-drip finally went dry, I went mine.

And so there it rests, a pepe crafted of blood and magic, never known by any man, not even its creator. I can't tell you of its location, no man may gaze upon it. No man may even imagine what it may truly be like, this is just the way of my creation. BUT. You do know of its story. Or do you? Have I made up all of this just to whip up some imaginary un-attainable pepe to torment you? Perhaps. Perhaps I tell the truth, but know you won't believe me. Perhaps even I do not know what happened in truth, as I was super high for what I assume to be a month. Perhaps anything could've happened that magical night I decided to make my own pepe.

Alas, I must go now. But heed my warning: Greed of pepe consumes all intentions. It is the great neutralizer. The good turn to pepe, the evil turn to pepe. Use that power with great care, for it is the power to change the fate of the world.

Pics or it didn't happen

why do people do random comments???

did you just assume my gender I'll have you know I identify as a Zekeon-kind-fur-half and a half and if you misgender me, I will rant about you on my Tumblr for the followers that I have to see!! I will grab all of my M and M's and melt you with them and drink it.

Wrrrrrrrrrrrrrrrrrrryy

This is very useful and inspiring

WhAt Is LiFe?

abefghijklmnopqrstuvwxy

what missing cdz

CDZ NUTS

get it?

Joke writted and directed by Jon Favro

abefghijklmnopqrstuvwxy

what missing cdz

CDZ NUTS

get it?

Joke writted and directed by Niel Glietz

I dope dee dum hell

hi

beep beep beep bong bong dong dong

I love jeff a lot but i dont need math and i am smart i know shoau noodles and shoau bing bong and shoau jj and i am shoau gay :")

lmao

moms spagetti

I hate Jojo's Bizarre Adventure. I immediately lose respect for anyone who watches it, and especially those who praise it. Here's why:

Name 20 successful people that watches it. Popular series basically run the show when it comes to anime. This includes shows like Dragon Ball Z, Bleach, Sailor Moon, Death Note, Attack On Titan, Sword Art Online, Love Live!, Nichijou, Clannad et al. Popular series has shows making significant contributions to the entire anime industry.

Jojo's Bizarre Adventure on the other hand pulls most of the heavy weight packaging from teenage angst with each season. They then lay basic fight scenes and a joke of a protagonist on it. It generally lags behind popular series by a mile or two in inventiveness. I never seen the show on TV or been mentioned by anyone over the age of 25.

So tell me again, how exactly do Jojo's Bizarre Adventure innovate? It's team even struggle to release a new theme with each season, and character design is about the only original thing with this show.

Yes, Jojo's Bizarre Adventure is stable because they are standing on the shoulders of socially awkward teenagers. Most of the hard work is hashed out before it's creators ever start making "anime". This is fine, and what anime is all about, but I prefer to be in with the leaders rather than the followers.

What really irks me and what has really brewed my hatred are Jojo's Bizarre Adventure fans. They seem to think Jojo's Bizarre Adventure is responsible for all that is good in the anime world. I have just proven how false this is. In my experience, Jojo's Bizarre Adventure fans (virgins, teenagers, and manchildren) are much less helpful than the alternative.

If you want nice fight scenes, watch Dragon Ball Z or One Punch Man. If you like music, K-ON. If you prefer, Clannad or Anohana. But please, don't feed the idiot magnet that is Jojo's Bizarre Adventure!

I couldn't help but notice on your myanimelist you listed Sword Art Online as one of your favorite anime and I have to say I don't really quite understand how people like you can even consider yourself a true anime fan. You are tainting your mind with such an inferior show, I cannot help but reconsider my short correspondence with you, for I used to think you were someone with above average taste in anime at best, but now I see that I was mistaken. However, it is not too late, I can still recommend you a better series than that garbage show. I only pick the best anime and I'm quite flexible with genre, ranging from dark and psychological to even the occasional slice of life if time permits. I am certain once you step past that veil of mediocrity, you will be as I am because seriously, swort art online is such a trashy show, I can't believe you watch things like that, LOL. I like shows that make me THINK, stuff like Psycho Pass, which you probably never even heard of, you probably watch moe trash like K-ON LOL but yeah, Sword Art Online literally ends up catering to fan service near the end. The beginning had a lot of potential but the plot just falls through and the characters are just vapid and unrealistic like you are. I'll link you to my anime list so you can see what true anime viewers should be watching, not stuff the industry peddles out to pander to people who couldn't tell the difference between a masterpiece and a cash grabbing, soulless show that succeeds in targetting people like you. I only pray that I've caused a strong enough intervention so that you can experience what good anime is actually supposed to be like. Seriouisly, Sword Art Online is SO overhyped and there are so many other superior shows out there, I really don't get how it got so popular. I'm beginning to think all my friends just have bad taste - am I the only one around here who appreciates good anime? I mean, come on.

I LIKE ANIME! :P :P :P :P :P :P :P :P :P

I did think that i did like this article

^^^

YALL SUS ASF

ANYONE KNOW A TUTORIAL ON HOW TO DROWN A FISH

I HAVE YOU KIDS DADDY DOM

My wife left me and took the kids. Please come back. I miss you.

*sad violin music* :(

I CRI EVERY TIEM

I am super super lonely add me on steam http://steamcommunity.com/id/Ugglly/ (I also have discord0 xDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

What if I told you that I have what may considered to be the rarest pepe of all? After studying pepes for nearly 2 years, I decided it was time to create my own contribution to the world. But if I were to gaze upon my creation, to do so much as sniff at its rarity, it would be tarnished and be "just another pepe". So I had my eyes surgically removed, as well as my nose, ears, tongue, and all of the nerve endings in all of my body. I also took incredible amounts of various hallucinogens to alter my brain state so that I may not imagine what I was about to create.For 30 days, without any senses to guide me, I carved at a large stone with just a butter knife and one of those toothpick things dentists use. Incredible visions of what could be danced in my head for this month, fueled by my LSD IV-drip. When I felt satisfied with whatever I had made, I buried this pepe rock underneath the soil at the hilltop where the Eldest Tree grows. I passed out from exhaustion. Sometime later a druid, come to visit the tree, found me. He used his druidly cunning to restore my senses with bits of rocks and twigs and flowers and the such. I thanked him and asked him to bless the earth where I buried the pepe. He went his way and, after my LSD-drip finally went dry, I went mine.

And so there it rests, a pepe crafted of blood and magic, never known by any man, not even its creator. I can't tell you of its location, no man may gaze upon it. No man may even imagine what it may truly be like, this is just the way of my creation. BUT. You do know of its story. Or do you? Have I made up all of this just to whip up some imaginary un-attainable pepe to torment you? Perhaps. Perhaps I tell the truth, but know you won't believe me. Perhaps even I do not know what happened in truth, as I was super high for what I assume to be a month. Perhaps anything could've happened that magical night I decided to make my own pepe.

Alas, I must go now. But heed my warning: Greed of pepe consumes all intentions. It is the great neutralizer. The good turn to pepe, the evil turn to pepe. Use that power with great care, for it is the power to change the fate of the world.

FREE PEPE TAKE A STAND DO IT KNOW!!!!

Sending virus now........................................................................-_-JKJKJKJKJKJKJKJK

EVERY TIME I BLINK I CANT SEE SOMEONE PLEASE HELP!!!!!!!!!!!!!

WHAT IS LIFE NOW!

Sometimes, whenever I eat M&Ms, I like to hold two M&M's in between my fingers and squeeze as hard as I can until one M&M cracks. I eat the cracked one, and the one that didn't crack becomes the champion. Then I grab the other M&M, and force it to compete with the champion in this deadly game of M&M gladiators. I do this until I run out of M&M's, and when there is only one m&m left standing, I send a letter to M&M's brand with the champion M&M in it with a note attached that reads: "Please use this M&M for breeding purposes."

Explain this to me... so if a green M&M is not red, can it be any other color? is it possible to have a green M&M that is blue? What if it smells like a green M&M but actually isn't? can we determine by smell? Do green, blue, and red M&M's smell similar? In fact, what is an M&M? is it really just a tiny piece of candy, or is it part of something bigger? What if every ingredient in that tiny, delicious piece of candy is all part of a grand scheme of M&M's? Each and every individual M&M is all a member of the M&M family, a vast network of M&M's ranging from almost every color, all designed for one purpose. Is that purpose to deliver amazing taste for all the world, or is it leading us back to the beginning. The greatest question in the entire universe, could all be lead back to M&M's. Who knows, maybe we'll find out the TRUE meaning of M&M's in our lifetime, maybe in the next generation, or far future generations. I hope humanity will, one day, discover the deeper meaning of the M&M. Anyway, who likes peanut M&M's? I think they're ok, but perfer the originals.

but all mnm's smell and taste the same. same with skittles, trix, fruit loops, and yea...

ME

ur mum dum

aaaaaaaaaaaaaaaaaaaaaaaaaaaa

who else is in tech??

Who else is in tech?

no body eats fresh boy u foul  af

you cappn nobody eats fresh

this was bi far the most informatrive article i have evr red in my life. And i am sincerly gratful of ths impotrant articles