UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 115 February 6, 2007

Rethink the web

Here’s a neat little video that conveys many of the concepts of today’s web in under five minutes. The soundtrack is particularly grinding but thankfully not required to enjoy an otherwise deeply thoughtful piece. Like Chris says it’s also a great way to get someone to grips with the idea of a social web.


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Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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