UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 454 June 8, 2011

New York Post's Smarter Clipboard

I recently discovered that one of my hometown papers, The New York Post, has an interesting little feature that you'd never notice because they call exactly zero attention to it—you have to stumble across it. Here's how it works:

Say you're on a story page reading about the recent Roy Halladay trade and you want to share the link with your friends along with a quoted passage from that article. You select and copy a passage, and when you paste it into your email client, here's the text you get:

So, on a day when Halladay moved closer to being a Phillie, Lee was on his way to Seattle, Lackey took a Red Sox physical and the Yankees' World Series MVP is headed to the Angels, the Bombers were winners.

Read more: http://www.nypost.com/p/sports/yankees/xmas_gift_to_yanks_roy_is_out_of_...

Neat that they automagically added a link to the article, right? There's something a little weird in terms of the order in which they reveal the functionality, and I haven't decided if it's totally awesome or is something that's almost too clever for its own good. They could get around it by giving you a little JavaScript overlay the first time that alerts the user of the feature.

Either way, I think it shows how you can offer more functionality, context, etc., to the user without demanding more of them and that might ultimately change their behavior in the future. It only takes one time for users to know the feature's there and in the future they can really speed up their interactions with the site.

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14
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Thank you for good site.
Very helpful. I add your web site in my google reader. I will return again.
bye...

16
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In online world there are lot of people who involved in stealing others content.I think there is a need to develop search engine algorithm block or paralyzed such websites.

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Nice discovery!

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Looks like they have chnaged it, it now just appends the 'read more at blah' to the end of what ever you copied.

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In order to ensure the the Tynt feature does not become a pain, as Matt describes, the script will only add the attribution link to copies involving seven or more words. If you copy someones name or other text involving less than 7 words to put in the search bar, there is nothing added to the copy content.

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The serious plagiarists using screen scraping scripts won't be affected by this as the JavaScript will not be active when using, for example, cURL.

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I think it is primarily a pain in the ass. This is especially the case I am just copying someone's name to use in a search or an email.

I appreciate the desire to protect your content, but I think there are better ways to do this. I agree Alex, a JS warning would be ideal, especially if it gave you the option to remove the added text from the clipboard with a link.

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Im pretty sure they are using a service called tynt.com which lets publishers add this feature...its used to track plagiarism and drive users back to the content origin source when other blogs scrape content