The new London 2012 logo looks like a Wham! album cover, the presentation video looks like Queen’s A Kind of Magic video. The rebranding could have included changing 2012 to 1986. To be fair, the brand has plenty of time to grow on us in 5 years — that’s if it survives this long, the press has been universally pretty negative.
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London 2012 brand video
by Alex Schleifer
- June 5, 2007
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