- Eye tracking, Research Methods and Techniques, Research Tools and Software
Smart navigation of the variable-rich world of eye-tracking systems will find the proper product to suit every need.
Article by Jon West
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Research Methods and Techniques
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- Customer Experience, Personas, Research Methods and Techniques, Working With Stakeholders
Illustrate stories with journey models to explore problems of long-term engagement and establish a framework for strategic and tactical decision-making.
Article by Jamie Thomson, Megan Grocki
- Business Value and ROI, Global Products and Localization, Research Methods and Techniques
International UX research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences.
Article by Elizabeth Shelly, Pamela Walshe, Liang Zhang
- Direct Observation Research, Remote Research, Research Methods and Techniques
Use remote research to stay on budget while verifying and investigating qualitative usability issues discovered by in-person research.
Article by Sabina Idler
- Internal Company Dynamics, Personas, Research Methods and Techniques, Strategy, The Business of UX, Working With Stakeholders, Workshops and Brainstorming
When company executives participate in developing proto-personas, the customer’s point of view will figure more prominently in strategic decisions.
Article by Jeff Gothelf
- Research Methods and Techniques, Research Tools and Software, User Reported Feedback, Workshops and Brainstorming
Co-design workshops help designers partner with users to include their perspective in knowledge development, idea generation, and product development.
Article by Catalina Naranjo-Bock
