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Vikas Reddy

Vikas Reddy is co-founder of Occipital, a mobile computer vision startup based in Boulder, CO. In his almost non-existent spare time, he writes at AwkwardRules.com, runs on various trails, plays tennis, and reads sci-fi and history. Vikas has a bachelor’s degree in Computer Science Engineering from the University of Michigan, and minors in Mathematics and History. He has previously worked at NYC based startup Xanga.com and IBM.

    How UX Can Drive Sales in Mobile Apps

    • Augmented Reality, Consumer products, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product Releases and Redesigns, Simplicity, Strategy, User Adoption

    The creators of RedLaser, a popular iPhone app, tell the UX story behind their success.

    Article by Jeffrey Powers, Vikas Reddy, Jeremy Olson
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    23 min read
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