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Ted Booth

Principal and Managing Director | Method

As Principal and Managing Director in Method‘s New York studio, Ted drives the creative approach to projects and helps manage the office overall. Ted brings broad-based experience in the design profession and has worked in diverse industries, including consumer electronics, retail financial services, publishing, enterprise information technology, and media and entertainment.

Surrounded by architects while growing up, Ted developed a profound interest in the form, use, and meaning of the buildings and products that surround us. As an undergraduate, he studied international politics and Spanish language and literature. Earning his Masters of Design at IIT’s Institute of Design, Ted brought his passion for understanding people and culture together with the careful crafting of communications, information, and user interfaces.

An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.

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