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Swathi K.

Content Writer | Courier

Swathi is a writer, digital strategist, and brand enthusiast. She is passionate about gender equity in tech, abolishing the phrase, “marketing bullshit,” and making startup growth strategies accessible to all entrepreneurs. She consults pro-bono for small businesses and nonprofits and writes about things that matter (and things that don’t) in her free time.

Stop frustrating your users. Invest in notification strategy instead.

Article by Swathi K.
The UX of Notifications | How to Master the Art of Interrupting
  • As part of UX, notifications are key to leading the user to a better interaction with the product. Therefore, notification strategy should have a central role in UX design.
  • A good starting point is to create a user’s journey map and identify major pain points. This should serve to understand when and where notifications might be of help, rather than create confusion.
  • It’s a good practice to use a variety of notifications and provide the user with opt-outs so they don’t feel overwhelmed.
Share:The UX of Notifications | How to Master the Art of Interrupting
7 min read

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