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Swathi K.

Content Writer | Courier

Swathi is a writer, digital strategist, and brand enthusiast. She is passionate about gender equity in tech, abolishing the phrase, “marketing bullshit,” and making startup growth strategies accessible to all entrepreneurs. She consults pro-bono for small businesses and nonprofits and writes about things that matter (and things that don’t) in her free time.

The UX of Notifications | How to Master the Art of Interrupting

  • Behavioral Science, Contextual User Studies, UX Education

Stop frustrating your users. Invest in notification strategy instead.

Article by Swathi K.
IDEAS IN BRIEF
The UX of Notifications | How to Master the Art of Interrupting
  • As part of UX, notifications are key to leading the user to a better interaction with the product. Therefore, notification strategy should have a central role in UX design.
  • A good starting point is to create a user’s journey map and identify major pain points. This should serve to understand when and where notifications might be of help, rather than create confusion.
  • It’s a good practice to use a variety of notifications and provide the user with opt-outs so they don’t feel overwhelmed.
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