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Suzie Mitchell

Founder, CEO | Clear Writing Solutions

I have spent more than 25 years working with companies developing their marketing and communications strategies.  Clear Writing Solutions is a division of Mitchell Research & Communications, Inc, a market research firm has conducted hundreds of attitude and awareness surveys examining Boomer and Senior behaviors.  I have a BA in journalism from Michigan State University, been published in numerous magazines and newspapers. I also wrote a chapter on mobile app use and Boomers for the book Everything You Need to Know About Mobile Apps. 

Romancing the Boomer

  • Apple, Apple iOS, Customer Experience, Design, Development, E-commerce, Empathy, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mac OS, Marketing and Brand, Product design, Software as a Service, Tablet, Technology, Usability

Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.

Article by Suzie Mitchell
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6 min read
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Simple and Secure Sites Keep Boomers Happy

  • Customer Experience, Design, E-commerce, Healthcare, Privacy and Data Security, Tablet

Baby Boomers represent a huge and influential customer base for your designs—winning their loyalty requires a safe and easy experience.

Article by Suzie Mitchell
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4 min read
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