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Stephen Powers

Vice President, Research Director | Forrester Research

Stephen serves application development and delivery professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

    Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

    • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

    What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

    Article by Stephen Powers, Ron Rogowski
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    Share:Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
    4 min read
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