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Sreya Majumdar

I’m a curious UX Researcher,Designer, a social impact enthusiast and an illustrator. At my workplce and in life, I attempt to build meaningful human experiences. When I’m not designing,you will find me illustrating or appreciating japanese aesthetics.

Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation

  • Apple, Design Theory, The rise of design
Article by Sreya Majumdar
IDEAS IN BRIEF
Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation
  • The article explores Design Thinking’s transformative role in business innovation, using Apple’s case as a prime example, and introduces a forward-looking sustainable framework for assessing innovation.
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3 min read

UX and the Hook

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Neuroscience, Usability, UX Education, UX Magazine

Tips of how to use user’s biases and behaviors  to create better UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and the Hook
  • The author is thinking if designers’ being aware of the user’s biases and behaviours can help design technology to persuade people to behave in a certain way.
  • The articles covers the following ideas:
    • Tapping into the user’s mental model
    • Changing digital habits
    • Creating the hook (hook model: trigger, action, reward, investment)
    • Designing for irrationalities
    • A positive reinforcement/sustainable behaviour change
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6 min read
UX and the Hook

UX and decision making

  • Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Usability, UX Education, UX Magazine

An insight into the relationship between various brain models, decision making and UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and decision making
  • Your brain does a lot of things when you try to make a decision, here are some of them:
    • Survival instinct — human species have evolved physically as well as mentally and always adapt to their environment to survive.
    • Wiring — the pre-existing knowledge and emotions associated with the information create deeper belief systems which dictate how the user feels, thinks and responds.
    • Biases — humans begin to learn through the loop of prediction ↔ correction and this process helps reduce uncertainties.
    • Design — designers need to tap into psychological mechanisms and predict irrationalities and decision-making patterns (without being coloured by our own biases).
    • Choice architecture — limiting choices can cause discomfort to the users.
  • When making a decision, we can:
    • Present choices in a way that would not require much cognitive effort.
    • Cater to the users’ needs and biases (conscious and subconscious).
    • Drive action.
    • Appeal to the emotion of the user.
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5 min read
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