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Sofya Savkina

I bring cross-functional teams and stakeholders together to co-create products and services that make a difference. I strive to provide actionable insights that enable evidence-based decisions for inclusive product development. I visualize research findings to bring challenges to light, make priorities clear and focus teams on solving the right problem.

I practice human centered design in everything I do. I plan and conduct discovery research to understand the current state. I execute experiments to test and validate concepts and inform digital transformation and innovation in the public sector.

Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research

  • Contextual User Studies, Customer Experience, Design, Design Theory, Interviews, Product design, Project Management, Research Methods and Techniques

Has UX research ever been the priority for your stakeholders? If not, here are some ways to convey its significance.

Article by Sofya Savkina
IDEAS IN BRIEF
Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research
  • When stakeholders have insights around user needs, goals and behaviors, the team can make evidence-based decisions.
  • One of the most common pain points are having to communicate and prove the value of UX and user research to leadership.
  • One author shares some ideas to overcome this:
    1. Understand the “why” behind the push-back
    2. Speak your stakeholders’ language
    3. Don’t fight the battle alone
    4. Find and use tools made by the government, for the government
    5. Identify quick wins to show the value of UX faster
    6. Get better value for stakeholders out of the user research
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