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Ann-Sofie Ruf

I work at the SAP Design & Co-Innovation Center within a global, dynamic team. We are located in a creative and highly flexible environment, the SAP AppHaus, that serves as inspiration for the co-innovative work we do together with our customers. I support marketing and communication activities both inside and outside of SAP. Through my university degree and my completed international internships I am well versed in both communication and storytelling which are my areas of expertise. On channels like the SAP User Experience Community I blog about UX, innovation, and design thinking – a methodology that I consider to be valuable for my projects as well as my personality. 

5 Methods For Innovation You Should Try with Your Team

  • Agile and Iterative Process, Design, Design for Experience Awards, Design Theory, Design Tools and Software, Employee Experience, Personal and Professional Development, Project Management, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

Setting aside time and space to workshop and brainstorm with colleagues and clients is crucial to the experience design strategy of DfE award-winners SAP.

Article by Ann-Sofie Ruf
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