Ann-Sofie Ruf

I work at the SAP Design & Co-Innovation Center within a global, dynamic team. We are located in a creative and highly flexible environment, the SAP AppHaus, that serves as inspiration for the co-innovative work we do together with our customers. I support marketing and communication activities both inside and outside of SAP. Through my university degree and my completed international internships I am well versed in both communication and storytelling which are my areas of expertise. On channels like the SAP User Experience Community I blog about UX, innovation, and design thinking – a methodology that I consider to be valuable for my projects as well as my personality.