Shira Ben Cohen

Shira Ben Cohen is a passionate Experience Designer and a UX Researcher, part of Intel's enterprise-wide embedded management consulting unit, she partner and lead Intel's various business units through user experience methodologies to ensure customer experience expectations are met on high-value projects. Shira is a Service Designer, a Business Strategist, and a Design Thinking speaker and trainer. She also co-founded SDI- "Service design Israel" the first Israeli service design community. Shira believes a user-centered approach like Design Thinking and Service Design is the key to an in-depth organizational cultural change and shifting people’s mindsets.